The Levi’s® Lot at Super Bowl City

San Francisco, CA Events & Special Projects

Gear Up. Game On.

Levi’s® agency MKTG approached kubik to re-install our event container concept for Levi Strauss & Co. and turn it into a dual pop-up shop and lounge. Based on the design of MKTG, the kubik experts served as a production partner with MKTG, assisting as an operational consultant of the container build and engineering of the structure. This build served as part of Levi’s founding legacy sponsorship of the San Francisco Bay Area Super Bowl 50 Host Committee. The kubik crew erected this spectacular setting with local partners on the Embarcadero.

Show Up, Shop, and Kick Back.

The Levi’s® Lot was the ultimate destination for any Levi’s® fan, football fan, or both. The spectacular modular container setting was one of the main attractions of Super Bowl City: a free-to-the-public fan village in downtown San Francisco that was open during the week leading up to the Super Bowl. The Levi’s® Lot turned out to be perfect place to hang out, shop the limited edition Levi’s® Super Bowl 50 Collection, then chill in the upstairs lounge. The Levi’s® Lot was a very crowed place for nine days in a row and proved Levi’s® with record sales

“As a company born and raised in San Francisco, we’re excited to partner with the Super Bowl 50 Host Committee to bring this momentous event to our home turf. We look forward to providing fans around the world and visitors to the Bay an unforgettable experience.”

Chip Bergh President and CEO - Levi Strauss & Co.

More information

For more information on this project, or if you’re interested in working with us, please contact Managing Director Hajo K. Reinders

+31.20.581.3030