For their annual exhibition program, L’Oréal Paris came to kubik for a booth design that could function as a mobile salon, provide a great participant and spectator experience, and be a true retail environment. “Because you’re worth it,” L’Oréal’s long-standing slogan, inspired kubik’s booth design consisting of four unique spaces offering visitors their own beauty experience.
Design, Create, Rinse, and Repeat
L’Oréal’s showpiece was a modular and mobile beauty salon. Attendees were treated to their own beauty experience while spectators were able to watch the workshops via large flat screens built into the exhibit, providing a clear view of the action. The booth also contained an efficient, high-turnover selling area. Flexible design and an uncompromising commitment to quality allowed L’Oréal’s booth elements to be used in individual settings.
For more information on this project, or if you’re interested in working with us, please contact Managing Director Hajo K. Reinders