Nissan’s ‘SHIFT–into gear’ experience offered attendees the chance to take an extended test drive in their favourite Nissan vehicle and learn more about Nissan’s newest vehicles. In order to provide this experience to as many people as possible, kubik and Nissan hit the road with the ‘SHIFT–into gear’ experience, touring five Canadian cities and reaching over 3,000 people.
A rolling showroom
kubik designed and managed many elements of the ‘SHIFT–into gear’ campaign; from inspiration to invitation, site selection to staging and graphics to giveaways. Two custom-designed trailers were essential to the success of Nissan’s campaign; the first was a 26-foot long trailer with glass sides, which acted as a rolling showcase for the all-new 2009 GT-R. The second trailer was a 53-foot transporter for all of Nissan’s equipment, supplies, signage and other essential gear required at each location.
For more information on this project, or if you’re interested in working with us, please contact Chief Operating Officer Elliot Kohn