Building a “home” within the IFA show floor presented a few production challenges. Part of the design was a “shower” scape where visitors could trial bathroom essentials and capture for video and social media extensions. Inspired by a performance at the 2019 European Song festival, this unconventional exhibit required a shower to run water without shedding a single drop on visitors and leaving anyone all wet.
Without a blueprint to follow
kubik custom engineered a solution creating a shower with water that ran between two glass panels coated with an anti-chalk coating to retain crystal clear transparency through the sheeting water and a water pump ingeniously installed under the hall floor. The quality build kubik provided on the shower exhibit and throughout the ambitious exhibit, which included 2 halls covering over 5000 m2 booth divided in two areas — the consumer hall and dealer hall— was due to seamless teamwork with the account team and contributed to a resoundingly successful project.
“You and the team did an amazing job. Well done and congratulations. Our data shows it is very successful.”
Joost BijsterveldDirector of Global Customer Experiences
For more information on this project, or if you’re interested in working with us, please contact Managing Director Hajo K. Reinders