SPX — the largely-unknown parent company of a dozen well-known, industry-specific manufacturing brands with operations in over 35 countries and over 14,000 employees — wanted to increase its brand exposure with a broad consumer audience. Their exhibit design was inspired by SPX’s company tagline “where ideas meet industry,” and from the converging green chevrons in the company logo.
Bringing it All Together
Converging angles throughout the SPX exhibit reiterated the theme of “coming together,” while fields of green visually linked exhibit components to the SPX logo. The clean and open environment exuded an ambiance of professionalism and organization, while large industrial products and components were showcased throughout the exhibit space.
For more information on this project, or if you’re interested in working with us, please contact Chief Operating Officer Elliot Kohn