Teva has been one of the world’s most innovative pharmaceutical companies since 1901. kubik was asked to design a cohesive, modular environment, and simultaneously create separate spaces for Teva’s commercial, medical affairs, and international divisions. kubik, inspired by the human body, fashioned Teva’s exhibit from organic shapes and beautiful curves.
Drawing a Crowd
Throughout the exhibit, nothing was parallel or symmetrical. Illuminated fabric discs suspended from the ceiling defined the space in order to provide a sense of comfort. kubik’s compelling and sophisticated design drew flocks of attendees and, most importantly, kept them engaged while promoting the full breadth of Teva’s offerings.
For more information on this project, or if you’re interested in working with us, please contact Chief Operating Officer Elliot Kohn