A new home for soccer fans

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As part of a major renovation project around the sport complex and soccer stadium of Feyenoord in Rotterdam, their fan shop needed to close down for an unknown period. But a soccer club with such a great history (founded in 1908) and with one of the biggest amount of fans in The Netherlands (known as “the legion”) it simply needed a place for their club aficionados to hang out. Together with the Feyenoord management and their official clothing partner PUMA, kubik developed a concept for a temporary fan shop.

The fan shop is created out of modular building units and placed in the direct vicinity of Feyenoord famous soccer stadium, known in The Netherlands as “the bathtub”. The highly recognizable club colors of Feyenoord (red & white) are the basic elements of the exterior and interior design. In order to meet the stringent budget restrictions for this temporary setting, kubik proposed to upgrade the existing store fixtures.

A special graphic program with highlights out of the club history and quotes from well known club songs completed the overall setting. The carpet selection was an easy one, artificial turf of course, with the soccer field striping. kubik delivered the interior of the shop within a period of five days.

Due to the shop location being so close to the stadium and the inviting club-related interior, the supporters really feel at home in the fan shop. The response to this new approach was overwhelming and even the staff of the fan shop feel that this temporary setting is better than the old one!

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