kubik museum division has rebranded to reflect the company’s evolution into a multi-vertical global business serving a diversity of clientele. Based across North America and Europe, the move allows the integrated service teams to act in unison for their clients, and reflects a natural evolution of the brand names “kubik” and “maltbie,” from the acquisition that took place 12 years prior.
The museum and institution arm of the business has been operating as “maltbie, a kubik Company” in the US and “kubik” in other international regions. The change in brand expression reflects a strong position the organization has built as design/build experts specialized in specialty interior and museum arena’s. “In dealing with our longstanding clientele and design partners, we have found there is value and considered reputation in both our kubik and maltbie names that benefit the multi-regional aspects of our business,” said Sam Kohn, CEO of kubik and kubik maltbie, “as our organization grows, establishing a corporate brand architecture will help our clients identify the value aspects and solution driven approach of kubik regardless of the team they are working with, while maintaining team reputations and the loyalty of our regional client bases.”
The rebranding includes a top-to-bottom redesign of the company’s website logo, graphics, communications, URL, and email address integrations. kubik maltbie’s new brand assets include a simplified wordmark joined with interlinking elliptical rings in the brand colors of, green for the museum division and, blue representing the kubik corporate identity. The bold modified fonts used in the logo reflect the personality of the kubik maltbie division as a purveyor of craftsmanship, a trusted and established consultancy, with a creative and innovative approach.
Operating under the brand name kubik, the international exhibit and event business will continue to service commercial trade show, exhibit, retail and event clientele.