kubik Awarded Jabil Tradeshow Contract
Jabil competitive tender results in kubik taking over design, build and management of their Consumer Electronic Show program.
kubik has been awarded the contract to develop and manage the Jabil Automotive & Transportation CES 2019 Experience. Coming off the first year of success at the premier global technology show CES in 2018, Jabil will be looking to deepen relationships with current customers, create new customer relationships and identify new business opportunities through amplifying their corporate stories about core electronics manufacturing services and investment in optics and lighting subsystems. kubik won the contract in a competitive bidding process where they were requested to provide a complete new look and feel for the Jabil booth that would deliver on the corporate objectives.
kubik’s approach focused on a visitor journey through the exhibit punctuated with story-telling moments. Solutions are demonstrated through progressive touchscreens featuring various outcomes as chosen through interactive prompts, interspersed with plex enclosed display showcases of physical examples; each with digital product animations playing on overlaid transparent LCD screens. Says creative director Adriano Almeida, “we see a perfect synergy between kubik and Jabil, we both value a custom client-centric approach and a story-first philosophy to marketing. We are excited to be starting a new journey with Jabil and about the opportunity to build the brand with this important audience.”
CES International Consumer Electronics Show takes place from January 8 to 11 in Las Vegas, Nevada showcasing innovations and breakthrough technologies for 50 years. It serves as a gathering place for businesses of consumer technologies including the automotive sector.