kubik designated as Official Experiential Agency of DRIVE Festival
National Event Management is excited to announce a partnership with kubik, an award winning leader in live marketing, as the Official Experiential Agency for the DRIVE Festival, Fred Cox, President of National Event Management and co-founder of The DRIVE Festival commented; “With extensive experience within the automotive sector and deep roots with many of the brands we work with, kubik is a natural fit that will bring creative insight and value to our inaugural event.”
kubik will be providing their design expertise for many of the environments and exhibits within the DRIVE Festival venues and grounds, contributing to the festival organizers goals of creating a unique and upscale mass outdoor automotive event. kubik will also be managing many of the operational aspects at 3 of the test tracks at the Festival to ensure seamless logistical execution for manufacturers, and to maximize the test drive experience for consumer attendees.
Elliot Kohn, COO of kubik, expressed his enthusiasm to assist with the launch of this premium opportunity to bring automotive excellence to the public; “in our international work, we’ve seen the value of premium trial events and how well it drives and engages an audience. We’re pleased to be able to participate and promote the inaugural DRIVE Festival to our Canadian automotive clients as an excellent opportunity to reach and engage their consumers.”
The DRIVE Festival takes place Sept 11-13, 2020 at Canadian Tire Motorsport Park.