kubik wins silver and gold Ex Awards

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Toronto – Event Marketer magazine has announced this year’s Ex Awards winners, which recognize the best brand-side event marketers and agencies of 2007. kubik, a world-leader in the design and production of exhibits, environments and events, was recognized for their outstanding work, beating out hundreds of competitors winning Gold in the Best B-to-B Hospitality Event and a Silver in the Best Activation of an Entertainment Sponsorship for their Infiniti Cirque du Soleil campaign.

kubik created the award winning campaign for Infiniti Canada, a division of Nissan Canada, to support the launch the new Infiniti EX35. Leveraging Infiniti’s existing partnership with the world-famous Cirque du Soleil, kubik created a series of private salons for close to 2,000 Infiniti owners and prospective owners in Toronto, Vancouver and Montreal. The evenings combined the invigorating, expressive, intelligent and distinctive performances of Cirque du Soleil with an innovative reveal of the newest Infiniti EX35.

“The Infiniti Cirque du Soleil program was one of our first full-service experiential marketing campaigns and we’re absolutely thrilled that the campaign has been recognized with these two awards from Event Marketing Magazine,” said Elliot Kohn, Chief Operating Officer and Principal, kubik. “Not only did the Infiniti Cirque du Soleil program give our brilliant creative team the perfect showcase to create and execute an unforgettable experience for Infiniti’s customers, it enabled our team to demonstrate the full range of services that kubik can offer.”

The Event Marketing Magazine awards, which recognize excellence in outstanding event and experiential marketing and branding programs, have become the event industry’s greatest symbol of recognition. They are judged by a panel of senior-level brand-side event marketing experts. This year’s Ex Awards drew more than 700 entries from around the world, the most ever. The criteria for winning campaigns were clear strategic thinking, innovation, and effectiveness. Winning campaigns were judged to have succeeded in reaching out and “touching” the hearts and minds of the target audience. The top vote-getters in 20-plus categories were honoured at the annual Ex Awards Gala in Chicago.

kubik is leading the transformation of conventional services associated with an event marketing company by providing clients with imaginative thinking, unique exhibit and event results and integrated marketing solutions.

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