New auto show environment for Jaguar Land Rover

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kubik is pleased to announce that it has been awarded the Jaguar Land Rover Canada auto show account to design and build a 10,000 square foot modular environment for Jaguar Land Rover’s Canadian auto show presence.

“kubik has a long and award winning history of providing outstanding automotive showcases and environments,” said Patrick Dahan, Vice-President of Sales, kubik.  “We are thrilled that Jaguar Land Rover, two of the foremost premium car brands in the world, have chosen kubik to be their design build partner.”

The new auto show environment was designed and created to showcase Jaguar’s new breathtaking 2010 XKR and Land Rover’s new 2009 vehicles.  With extensive floor detailing, raised platforms, graphic towers and projection screens, the space puts an emphasis on design, luxury and performance.

“Our fully updated XK range is expected to hit dealerships this summer and we wanted an auto show environment that not only showcased our vehicles, but that captured the elements that make Jaguar’s design and engineering top of class,” said Steve Majewski, Jaguar Brand Manager.

“At Land Rover, we strive to create that ideal combination of luxury and breadth of capability,” said Jeff Peel, Land Rover Brand Manager. “kubik has done an outstanding job creating a unique, custom built environment that communicates the essence of the Jaguar brand and the indomitable spirit of Land Rover.”

The kubik designed new Jaguar Land Rover environment premiered at the Montreal International Auto Show and will be on display at the Canadian International Auto Show at the Metro Toronto Convention Centre from February 13 to 22.

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