Nissan Studio Combines Mall Boutique with Online Streaming

The best of both worlds; a pop-up concept with an integrated hybrid broadcast experience

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This holiday season Nissan Canada is opening a pop-up location on December 1 as part of its launch campaign for the next-generation Rogue.Featured in Driving.ca, kubik created this unique hybrid experience to assist Nissan with finding and engaging alternative audiences in the absence of a 2021 live autoshow.

“The storefront will be multi-use, with half being a mall-facing component; and half a production studio for online live streaming. This allows sales consultants to split their time between the two sides based on demand, and it also lets a portion of the boutique continue to operate if retail outlets are shut down again due to COVID-19.”

Nissan Canada Director of Marketing, Adam Paterson, shares how the strategy integrates with their dealerships network, providing “high-qualified leads” for transaction to take place.

 

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