The Eiffel Tower in Toronto

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Art lovers, travel enthusiasts, and rewards junkies will unite for the unveiling of a one-of-a-kind art installation made entirely out of canned goods. On September 30 at the Yonge and Eglinton Centre, thousands of cans will be transformed into a 16-foot replica of the Eiffel Tower to mark the official launch of the American Express Gold Rewards Card™.

kubik was asked by High Road Communications to design and build elements that will bring to life the launch of the new American Express Gold Rewards Card™.  These elements include the 16-foot Eiffel Tower Replica, a 20-foot stretched fabric back wall with branded messaging, a 10-foot tent to engage media and consumers, and an old school steamer travel truck that describes the event details.

The American Express-sponsored installation symbolizes what’s possible with this new concept in travel rewards. With double reward point accumulation on everyday purchases like gas, grocery and drugstore, the American Express Gold Rewards Card™ can quickly transform cans into vacations.   The new Card is also designed to give Cardmembers unprecedented choice and flexibility when redeeming points, and freedom from the restrictions associated with other programs.

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