A New Style of Pop-Up Retail Experience.
When Cadillac set out to attract a younger generation of luxury drivers, they needed more than a traditional showroom. They needed something disruptive, sophisticated, and mobile. So they turned to Kubik to craft a high-end pop-up experience that would stop consumers in their tracks—right in the heart of Canada’s busiest urban centers.
The result? The Cadillac Cube—a sleek, architectural glass-wrapped pavilion designed to deliver a premium retail experience wherever it landed. Inspired by luxury jewelry cases, this portable showroom gave the all-new Cadillac ATS a spotlight worthy of its design, performance, and prestige. Installed overnight in high-traffic downtown business districts and upscale shopping environments, the Cube created immediate buzz and brought the brand directly to its target demographic.
Strategy and Storytelling.
Kubik engineered every detail of the structure to reflect Cadillac’s elevated brand standards—from the double-pane glass and stainless-steel accents to the ceramic gloss flooring and programmable LED lighting. The immersive display invited passersby to explore the vehicle in an atmosphere that rivaled any flagship showroom—an ideal fusion of pop-up retail strategy and premium brand storytelling.
Designed for high visibility, fast setup, and maximum impact, the Cadillac Cube demonstrated how smart, mobile retail experiences can redefine how and where luxury brands meet their audience.