A Hybrid Retail Experience That Drove Real Results.
As an alternative to traditional auto shows and dealership foot traffic in flux, Nissan needed a bold new way to bring their vehicles to the public. So, they turned to Kubik to help reimagine what car shopping could look like in a changing world. The result: Nissan Studio—a hybrid retail concept that merged digital convenience with physical brand immersion.
Objectives
- Showcase Nissan’s latest vehicles—the Rogue and Sentra—without relying on live events
- Create a retail-style environment for remote product discovery and live customer engagement
- Reach new and existing audiences in a meaningful, measurable way
- Generate high-quality leads for Nissan dealers and selling partners
Our Retail Experience Approach.
Pop-Up Studio, Always On
Kubik designed and built a modern, minimalist pop-up environment that felt more like a lifestyle showroom than a traditional dealership. With crisp lines, cinematic lighting, and stylized zones for each featured vehicle, the space was tailored for both in-person filming and digital interaction.
Visitors could “enter” the space virtually via Nissan website and engage with live product specialists—real people, answering real questions, in real time.
Personalized Shopping, Digitally Delivered
Instead of static webpages or generic videos, the Nissan Studio experience was live and interactive. Guests could book sessions with Nissan Studio Hosts for guided tours of the vehicles—highlighting features, answering questions, and helping customers get closer to a confident buying decision.
This personalized approach mimicked the feeling of an in-store experience, but from the comfort of the viewer’s home—blending the best of both online shopping and live consultation.
Connecting Audiences, Converting Interest
By offering something truly new in the auto space, Nissan reached a wider audience—especially younger and more digitally native car buyers. The experience generated thousands of engaged leads, all funneled to regional dealers across Canada.
It also reframed what “retail” can mean for automotive: not just a showroom or a lot, but a branded, content-rich environment designed to build trust and deliver value.
Key Story Elements.
- Retail-inspired pop-up studio with integrated livestream broadcast
- Hybrid shopping model combining physical staging with online interaction
- Real-time personal shopper experience for remote vehicle discovery
- Bold pivot from live auto shows to direct-to-consumer digital engagement
- Measurable impact with qualified lead generation and brand storytelling