kubik News

Innovative Approaches to Event Sustainability

In the realm of event sustainability, innovation plays a key role. Brands need to consider their impact and how a more innovative, sustainable...

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How kubik is Driving Sustainability Beyond Material Choices

While sustainable materials are crucial, the impact of trade shows and events goes far beyond just what they're built from...

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Rethinking Trade Shows Sustainability

The buzz around eco-friendly trade shows and sustainability in events has grown louder in recent years. Brands are increasingly conscious of their environmental impact and are seeking ways to showcase this commitment. Unfortunately, this surge in interest hasn’t always translated into genuinely sustainable practices. What we often see is “greenwashing” – surface-level efforts that do […]

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How Big-Name Brands Are Creating Unique Brand Activations & Utilizing Experiential Marketing in 2023

Modern brands are using experiential marketing in unique ways. Explore some of the newest and most interesting event activations, immersive installations, pop-up stores, and experiences across the U.S., Canada, and Europe. At kubik, we’re always looking for examples of experiential marketing ideas that inspire us and give us insights into the newest trends in the […]

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Brand Activation Do’s and Don’ts

Over 3200 exhibitors showcased their brands at the recent 2023 Consumer Electronics Show or CES. This event gave the kubik team a chance to experience the best brand activations at the show and also explore how some companies could have better executed their brand activation ideas. These insights were compiled in our most recent free […]

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Impressions of EUROSHOP 2023

Arriving in Düsseldorf always gives me a great feeling, usually because it means I’m back at EUROSHOP! The event is billed as ‘The No.1 Retail Trade Fair in the World’ and only occurs every three years. I have many reasons to love this show. I get to see some of the most creative products, materials, […]

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Preparing for the Big Event: Your Pre-Event & Post-Event Checklist

Perhaps unsurprisingly, in-person events are still as popular as ever, even after the global COVID-19 pandemic made it challenging to organize large gatherings. People want to engage and interact with each other outside of their homes now more than ever. A statistic from statista.com in 2021 found that in-person events were an essential way to […]

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Event Gamification Examples for Engaging Interactive Experiences

Gamification is a great way to create an engaging experience or event that draws people in and gets them interacting with your brand. Gamification is when you incorporate the competitive nature of games to real-life applications. Games act on the reward center of the brain and release dopamine when you win or reach a goal, […]

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Predictions on the Evolution of Live Events

When the pandemic struck, businesses – and the trade show and live events industry, in general – were forced to suddenly adapt, and make do with the new reality at hand. While everyone was caught off guard, it ultimately challenged us in an entirely new way to use our creativity and collaborative team to come […]

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Using Your Corporate Spaces as Experiential Platforms

As of late, the team at kubik has been experiencing an exciting trend, with increasingly more clients eager to update their “home base.” Branded environments like corporate interiors, showrooms, and executive briefing centers are taking back the spotlight even as live events and trade shows are regaining momentum.

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The Future of the Trade Show Industry

Alan Cross and Grant Furlane are co-hosts on TheSmartCity.Blog, a podcast that looks at how buildings, cities, and communities are becoming smarter, more efficient, and more connected.

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