kubik News

Over 3200 exhibitors showcased their brands at the recent 2023 Consumer Electronics Show or CES. This event gave the kubik team a chance to experience the best brand activations at the show and also explore how some companies could have better executed their brand activation ideas. These insights were compiled in our most recent free […]

Arriving in Düsseldorf always gives me a great feeling, usually because it means I’m back at EUROSHOP! The event is billed as ‘The No.1 Retail Trade Fair in the World’ and only occurs every three years. I have many reasons to love this show. I get to see some of the most creative products, materials, […]

Perhaps unsurprisingly, in-person events are still as popular as ever, even after the global COVID-19 pandemic made it challenging to organize large gatherings. People want to engage and interact with each other outside of their homes now more than ever. A statistic from statista.com in 2021 found that in-person events were an essential way to […]

Gamification is a great way to create an engaging experience or event that draws people in and gets them interacting with your brand. Gamification is when you incorporate the competitive nature of games to real-life applications. Games act on the reward center of the brain and release dopamine when you win or reach a goal, […]

When the pandemic struck, businesses – and the trade show and live events industry, in general – were forced to suddenly adapt, and make do with the new reality at hand. While everyone was caught off guard, it ultimately challenged us in an entirely new way to use our creativity and collaborative team to come […]

As of late, the team at kubik has been experiencing an exciting trend, with increasingly more clients eager to update their “home base.” Branded environments like corporate interiors, showrooms, and executive briefing centers are taking back the spotlight even as live events and trade shows are regaining momentum.

Alan Cross and Grant Furlane are co-hosts on TheSmartCity.Blog, a podcast that looks at how buildings, cities, and communities are becoming smarter, more efficient, and more connected.

A reimagining of e-commerce; the concept allows consumers to go beyond the limitations of scripted content of a website or on-demand video and have a real-time one-on-one encounter with an actual live sales consultant that can address their specific inquiries, provide product tours and a personalized experience.

The year is 2008. The world is in the middle of a recession. Apple is making news, but it is not for launching the latest iPhone. Apple announces it is pulling out of Macworld. The mainstream press said it was the end of conferences and trade shows. At the time, one of my responsibilities was […]

At the core of everything we do at kubik is our ability to come up with creative ways to stay connected, creating the environments and experiences that bring people together. With the current global challenges, our team of creatives, engineers, and fabricators are finding new ways to allow our clients to connect safely to their […]

“This is no longer a ‘wait and see’ scenario. Esports is here and will only continue to grow. This is not ‘fringe’ culture… it’s mainstream media” As a long-time gamer, arcade fanatic and father of twins who own more devices than sporting goods, I’ve had more than a glancing interest in the growing world of […]

kubik’s head of creative services and strategy, Adriano Almeida, proposes a new way of thinking about retail developments in a recent issue of DM Magazine. Rather than using retail space solely as a hippodrome meant for driving sales on-site, Almeida invites enterprising experiential marketers to consider the possibility of repositioning your retail space as a […]