kubik News

In the realm of event sustainability, innovation plays a key role. Brands need to consider their impact and how a more innovative, sustainable...

While sustainable materials are crucial, the impact of trade shows and events goes far beyond just what they're built from...

The buzz around eco-friendly trade shows and sustainability in events has grown louder in recent years. Brands are increasingly conscious of their environmental impact and are seeking ways to showcase this commitment. Unfortunately, this surge in interest hasn’t always translated into genuinely sustainable practices. What we often see is “greenwashing” – surface-level efforts that do […]

Over 3200 exhibitors showcased their brands at the recent 2023 Consumer Electronics Show or CES. This event gave the kubik team a chance to experience the best brand activations at the show and also explore how some companies could have better executed their brand activation ideas. These insights were compiled in our most recent free […]

We’re thrilled to announce that Dyson has taken home the “Best In-Store Experience” at the Best Buy Awards in Las Vegas. Our kubik retail solutions team partnered with Dyson creatives to bring this amazing retail experience to life. They created 24 best-in-class, store-within-a-store models that elevated the customer shopping experience and drove visibility and customer […]

Perhaps unsurprisingly, in-person events are still as popular as ever, even after the global COVID-19 pandemic made it challenging to organize large gatherings. People want to engage and interact with each other outside of their homes now more than ever. A statistic from statista.com in 2021 found that in-person events were an essential way to […]

Gamification is a great way to create an engaging experience or event that draws people in and gets them interacting with your brand. Gamification is when you incorporate the competitive nature of games to real-life applications. Games act on the reward center of the brain and release dopamine when you win or reach a goal, […]

kubik is proud to be part of Expo 2020 in Dubai, UAE, continuing this imaginative tradition with the latest technology from around the globe.

A reimagining of e-commerce; the concept allows consumers to go beyond the limitations of scripted content of a website or on-demand video and have a real-time one-on-one encounter with an actual live sales consultant that can address their specific inquiries, provide product tours and a personalized experience.

kubik is introducing kubikConnects, a webinar event series presented as live streamed briefs, designed to inform and connect marketing professionals with timely insights. The series is presented on their Virtual Event Platform and will feature a live broadcast of subject matter experts from a cross-section of professional services that will provide unique perspectives, viewpoints and […]

This holiday season Nissan Canada is opening a pop-up location on December 1 as part of its launch campaign for the next-generation Rogue. Featured in Driving.ca, kubik created this unique hybrid experience to assist Nissan with finding and engaging alternative audiences in the absence of a 2021 live autoshow. “The storefront will be multi-use, with […]