NASCAR Hall of Fame

Charlotte, North Carolina

Project Size: 40,000 square feet

Designers: Ralph Appelbaum Associates

A destination for fans to honour the history and timeless heritage of NASCAR. The high-tech venue, designed to educate and entertain race fans and non-fans alike, includes artifacts, interactive exhibits, and a 278-person state-of-the-art theatre. The interactive entertainment venue honoring the history and heritage of this iconic sport celebrates with numerous galleries that include the Orientation Theater, The Great Hall, Glory Road, Race Week, Heritage Speedway and the Hall of Honor. Visitors are able to view in excess of 900 artifacts housed in custom cases and learn and play while interacting with both electronic and mechanical exhibits.

Pedal to the Metal

The NASCAR Hall of Fame welcomes over 100,000 visitors every year. With such immense exposure, it was important to deliver as exciting a product as NASCAR itself! Partnering with world-renowned design firm Ralph Appelbaum Associates, kubik maltbie created an interactive and entertaining venue that honours the six-decade-long history and heritage of this iconic sport. Design development, project management, graphics, showcases, exhibit fabrication and installation, audio-visual systems and integrations, object mounting and lighting, shipping, and installation on-site encompassed the scope of work on this project.

"Throughout the project, their team sought to find solutions to challenges that would benefit the project with a can-do approach toward the goal of an on-time, successful completion of the project."

— Kevin Schleser, NASCAR Hall of Fame

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