Out-of-the-Retail Box Ideas
As a founding legacy partner of the San Francisco Bay Area Super Bowl 50 Host Committee, Levi’s offered a main attraction experience with the ultimate modular retail venue to shop the limited-edition Levi’s® Super Bowl 50 Collection, combined with a second floor chill-out lounge overlooking the crowds in the week prior to the Super Bowl.
MKTG approached kubik to re-install our event container concept successfully created for Levi Strauss & Co. Based on the design of MKTG, the past exhibit was turned into the dual pop-up shop and lounge. The Levi’s® Lot proved to be a nine-day hub of activity resulting in record sales and the ultimate destination for any fan of Levi’s®, football, or both, offering the perfect spot to hang out, shop the limited edition Levi’s® Super Bowl 50 Collection, then chill in the upstairs lounge.
kubik’s contribution production expertise and consultation to the MKTG design, assisting as operational consultant of the container build and engineering of the structure.