Online Shopping and Pop-up Retail
With live auto shows cancelled for the 2021 season, Nissan Canada turned to kubik to create a concept for an interactive selling environment to promote the 2021 Rogue crossover and the 2020 Sentra sedan.
Offering the best of both worlds; kubik created a personalized shopping experience with a pop-up studio showcase combined with an integrated live broadcast accessed through the Nissan website. The live-stream experience offers shoppers the convenience of shopping from anywhere with their computer and the individualization of a personal shopper.
The unique hybrid experience assisted Nissan with finding and engaging alternative audiences, resulting in qualified leads generated for their dealerships and selling partners.
Retail environments need to be more than just a place to shop or browse products. Today’s innovative commercial hubs create connections between commerce, culture, and community to create a more engaging experience that provides value beyond just shopping.
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The broadcast studio expands the campaign footprint allowing for integrated lead generation across dealerships and regional locations.