Reinventing E-commerce

Nissan Studio – Hybrid Shopping Experience

Retail Solutions Digital Services

Online Shopping and Pop-up Retail

With live auto shows cancelled for the 2021 season, Nissan Canada turned to kubik to create a concept for an interactive selling environment to promote the 2021 Rogue crossover and the 2020 Sentra sedan. 

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Offering the best of both worlds; kubik created a personalized shopping experience with a pop-up studio showcase combined with an integrated live broadcast accessed through the Nissan website. The live-stream experience offers shoppers the convenience of shopping from anywhere with their computer and the individualization of a personal shopper.

The unique hybrid experience assisted Nissan with finding and engaging alternative audiences, resulting in qualified leads generated for their dealerships and selling partners.

Retail environments need to be more than just a place to shop or browse products. Today’s innovative commercial hubs create connections between commerce, culture, and community to create a more engaging experience that provides value beyond just shopping.

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​A reimagining of e-commerce; the concept allows consumers to go beyond the limitations of scripted content of a website or on-demand video and have a real-time one-on-one encounter with an actual live sales consultant.  The live agent can address the clients specific inquiries, provide product tours and a personalized experience with the Nissan Rogue.

The broadcast studio expands the campaign footprint allowing for integrated lead generation across dealerships and regional locations.
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The physical environment of the studio could also be used as a pop-up shopping environment. The customized studio allowed the brand to be flexible and dynamically address the changing public openings as regulated by public health officials during the 2020 pandemic regulatory lock-downs; regardless of the public participation in the physical pop-up space.

"I cannot express how proud I am of our team for turning this solution around in such short order. Special thanks to our Events team, the hard workers on my Digital Team as well as kubik... for helping us get over the line."

— Michael Epstein, Digital Marketing at Nissan Motor Corporation
 

"The consumer experience has changed significantly over the past year, and we’ve had to adapt how we connect with our customers in response, The Nissan Studio signifies our evolution into this space, allowing us to bring the best of the showroom into the homes of Canadians everywhere. We’re incredibly excited about this new offering and giving everyone the opportunity to experience our newest models without ever needing to leave home."

— Adam Paterson, Director of Marketing, Nissan Canada Inc.

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