In anticipation of the 2010 Vancouver Winter Olympic Games, RBC traveled across Canada, escorting the Olympic Flame over 45,000 kilometers to over 1,000 communities. The tour gave RBC the opportunity to share its belief that building a sustainable future begins at home.
The centerpiece of RBC’s traveling brand activation event was “The Eco Home,” a unique mobile trailer energized by wind and solar power.
kubik constructed an interior environment with interactive exhibits displays and augmented reality systems showing participants how various practices could dramatically reduce their energy usage.
In keeping with RBC’s message of sustainability, all the interactive environment design displays were created using recycled materials, LED lighting and FSC-approved wood product.