A Paper-Thin Solution

Cadillac, Auto Show, Toronto, Montreal, Vancouver, Canada

The Cadillac auto trade show exhibit design was created designed by GM’s agency and called for structural steel, glass and metal materials. The brand experience design called for a heavy material fabrication using a steel structure and plywood construction. The unit was intended to be cantilevered and self-supporting but, due to the weight of materials called out in the design, the exhibit would require rigging to a venue structure.

Retail environments need to be more than just a place to shop or browse products. Today’s innovative commercial hubs create connections between commerce, culture, and community to create a more engaging experience that provides value beyond just shopping.

Download our E-book resource and learn how to connect commerce and community for a unique brand experience.

Silver – “Best Trade Show Environment”, General Motors: Cadillac: Art+Science, Event Design Magazine, Event Design Awards

Book A Consultation

  • This field is for validation purposes and should be left unchanged.