The Cadillac auto trade show exhibit design was created designed by GM’s agency and called for structural steel, glass and metal materials. The brand experience design called for a heavy material fabrication using a steel structure and plywood construction. The unit was intended to be cantilevered and self-supporting but, due to the weight of materials called out in the design, the exhibit would require rigging to a venue structure.
Retail environments need to be more than just a place to shop or browse products. Today’s innovative commercial hubs create connections between commerce, culture, and community to create a more engaging experience that provides value beyond just shopping.
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