Launching the Genesis premium brand to a new national audience required an in-depth exploration of the Global Guidelines, in collaboration with Genesis and the brand marketing communication agency Innocean Worldwide. The main focus of the launch was showcasing and highlighting the luxury aspects of the Genesis with branded environment design management.
The highly effective display elevated the luxury elements of the brand that resonated with key target clientele and brought the luxury message throughout the entire national auto show circuit. This theme was executed in the brand activation displays by using high-end materials and detailing, such as faux concrete fascia materials on the walls and refined LED lighting that was integrated into the louvred architectural details and ceiling.
kubik’s experiential event design informed a seven-city circuit and three kits. We also provided turn-key experiential marketing services from global design program, graphic production, account management, project management, engineering, fabrication, I&D, show services, and traffic logistics year-over-year.