Discerning Premium

Genesis, Auto Show

The Genesis global design mandate required interpretation for international clients.

Launching the Genesis premium brand to a new national audience required an in-depth exploration of the Global Guidelines, in collaboration with Genesis and the brand marketing communication agency Innocean Worldwide.

The highly effective display elevated the luxury elements of the brand that resonated with key target clientele and brought the luxury message throughout the entire national auto show circuit.

kubik’s design informed a seven-city circuit and three kits. We also provided turn-key serviced from global design program, graphic production, account management, project management, engineering, fabrication, I&D, show services, and traffic logistics year-over-year.

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