Located at Piers 27/29 along San Francisco’s Embarcadero park, the impressive Puma Yard was one of four on-site immersive brand experiences available to guests during the America’s Cup.
The creative brand activation installation was constructed out of 10 connected 40-foot shipping containers, using an inexpensive yet sturdy solution. Various activities provided insight into the world of a professional yachtsman including a remote-control sailing pool and a “Hoisting the Sails” challenge.
kubik was also the lead for America’s Cup Village, the AC Kids Zone and the custom retail design for the Emirates Team New Zealand merchandise area.
Event Design Award – “Best Outdoor Environment”, The Puma Boat Yard at America’s Cup,Event Design Magazine, Event Design Awards”