Located at Piers 27/29 along San Francisco’s Embarcadero park, the impressive Puma Yard was one of four on-site immersive brand experiences available to guests during the America’s Cup.
The creative brand activation installation was constructed out of 10 connected 40-foot shipping containers, using an inexpensive yet sturdy solution. Various activities provided insight into the world of a professional yachtsman including a remote-control sailing pool and a “Hoisting the Sails” challenge.
kubik was also the lead for America’s Cup Village, the AC Kids Zone and the custom retail design for the Emirates Team New Zealand merchandise area.
