The youth outreach arm of the Royal Dutch Airforce wanted to inform youth how to make their dreams of flight become a reality, motivating and inspiring participation in the military.
kubik, in collaboration with the Royal Dutch Air Force, designed, developed and executed ‘Mission Decision’, a campaign designed to generate interest in military careers.
The first leg of the campaign began with mock fighter pilots visiting local schools with a life-sized inflatable F-16 fighter jet, encouraging students to register online for the main ‘Mission Decision’ experiential event. The main event activation consisted of an interactive environment design featuring a Base Camp, featuring and pilot demos with an Apache helicopter and an F-16.
The campaign generated unprecedented publicity, resulting in over 2,000 Royal Dutch Air Forces youth memberships registrations.