Multi-Brand Healthcare Exhibit
Teva Oncology was looking for a refresh of their trade show exhibit design to better reflect the highly organic and flexible nature of their product offering. Beyond the new aesthetic, the experiential event design also needed to meet the obligatory guidelines that regulate marketing within the healthcare industry. The exhibit required additional flexibility for use at multiple tradeshows, including the American Society for Histocompatibility & Immunogenics and American Society for Clinical Oncology shows.
kubik was tasked to design a cohesive, modular environment, while simultaneously creating separate spaces for Teva’s commercial, medical affairs, and international divisions. The final free-form structure references the biological nature of the brand and the mutability of TEVA’s white label product lines, featuring organic shapes and beautiful curves.
Overheads, flooring and walls featured curvilinear profiles, straight lines and circles; creating a multi-zone asymmetrical environment emphasizing the organic sensibility. Built-in kinetic lighting illuminated fabric structures and floating circular overhead panels, timed to automatically color-morph the entire environment, amplifying specific product lines within the overall brand expression.
Built in kinetic lighting illuminated fabric structures and floating circular overhead panels, timed to automatically color morph the entire environment amplifying and promoting specific branded product-lines within the overall brand expression.