Having already supported CDK Global at past National Automotive Dealers Association (NADA) shows, Kubik embraced the challenge of introducing a fresh, modern design while maintaining continuity with previous years. For NADA 2024, Kubik showcased CDK Global’s new logo and brand look through a dynamic theme, “Creating Connections that Move Automotive Retail.” The exhibit featured 30 technology demonstrations, 9 meeting rooms, a 1200 sq ft lounge with hospitality area, and a theater for 10 insight presentation sessions.
CDK Global & Kubik at NADA Through the Years
With a decade of shared experience at NADA, we’ve come to understand exactly what they need to stand out at NADA shows. We’ve grown alongside this brand from simple singular booth designs to multi-level masterpieces.
After 10 years of partnership at NADA, the client was looking to bring a fresh, modern design to the show. The design was updated, but there needed to be continuity from the designs of previous years. This year also marked the launch of a new logo and brand look for the client that needed was introduced to customers at the show.
Going into the design, the primary theme was “Creating Connections that Move Automotive Retail”. The main objective of the project was the delivery of the groundbreaking Dealership Xperience platform.
We created a space with 30 technology demonstrations, 9 meeting rooms, and a 1200 sq ft lounge with hospitality area. A theater area was also constructed for 10 insight presentation sessions from subject matter experts.
This Design displayed technology in categories that resonate with their customers – Modern Retail, Fixed Operations, Dealership Operations, Network & Communications, and Customer Care.
