Building on a successful collaboration with Cirque du Soleil, INFINITI asked kubik to develop an exhibit leveraging the Canadian tour of Cirque du Soleil’s newest production, Corteo, to increase presence and brand visibility for INFINTI.
kubik developed two creative brand activation ideas for INFINITI’s integrated campaign:
A 20-foot by 20-foot exhibit display themed to reflect both Corteo and INFINITI was present on the Cirque du Soleil grounds. A secondary exhibit display erected in shopping malls in each city hosting Corteo. kubik also provided virtual services to help INFINITI host a thematic digital contest, offering a chance to win a trip to Las Vegas, in conjunction with the brand activation as a lead generator.
