The Healthcare Information and Management Systems Society (HIMSS) Global Conference & Exhibition is the industry’s largest health information and technology educational program and exhibition center. HP increasingly asked us to take the hospital setting to new levels.
2016:
- Real-world hospital workflow, from check-in through to post-discharge with focus on HP solutions
- Defined booth “aisle” directs visitors through zones
- Clear narrative with workflow to one side of the aisle, and 3 pillars on the opposite
2017:
- Larger footprint showcasing more HP solutions
- Two new meeting rooms with storage areas
- The hospital-setting on the right side of the booth realizes the “Workplaces Matter” theme
- Halo signs improve overhead wayfinding
- “Demo Bars” introduced for product showcase
2018:
- Theater area for presentations and guest speakers
- Large ground supported curved feature wall for graphic opportunity
- Hanging signs define the HP space and create a three-tiered communication platform
- Improved back of house
- A ‘blue thread’ guides the hospital journey
2019:
- The largest HP booth space at HIMSS to date
- Improved custom-built double-deck structure
- Conference capabilities with 3rd meeting room
- Internally lit ‘halo’ hanging sign to define product zone
- Population Health featured how HP + partner products improve home healthcare
