Replica concrete barriers and chain-link fencing helped create a racetrack perimeter, and set the tone for the Alliance Parts exhibit. The space was designed to mimic the company’s NASCAR-themed brand, and conveyed that customers received “a pit crew” with their Alliance automotive parts.
On Your Mark, Get Set, Go!
A terraced “grand stand” provided a 30-foot-long product display, while counters fabricated using mechanics’ toolboxes offered a space for computer workstations where consumers could browse product catalogues, build their own bumper, or enter the Alliance NASCAR sweepstakes.
For more information on this project, or if you’re interested in working with us, please contact Chief Operating Officer Elliot Kohn